Eytan Elbaz, legendary LA founder and 5x entrepreneur, reveals: You don't have to be the CEO or hold the most equity to achieve generational wealth. Eytan created Google AdSense—the advertising platform now generating $40-50 billion annually—and co-founded Scopely, which sold for $4.9 billion.

THE REAL STORY: Before AdSense became iconic, Eytan endured 3.5 years of brutal pivots and 8 failed products. Their second product brought in just $250/month, prompting an investor to mock them: "We pay our gardener more than that." But they kept building. By product #8, they finally cracked the code.